How RTB Works on AxiomADS
Every ad impression goes through a lightning-fast auction process — here is what happens in under 100 milliseconds.
Ad Request Received
A user visits a publisher's page. The publisher's ad server sends a bid request to AxiomADS containing anonymised user signals, context data, and impression details.
Auction Runs
Eligible advertisers are notified simultaneously. Each submits a bid price based on their targeting criteria, budget rules, and AI-optimised bid strategies — all within milliseconds.
Winner Selected
The highest qualifying bid wins. AxiomADS uses a second-price auction model — the winner pays just one cent above the second-highest bid, maximising value for all parties.
Ad Delivered
The winning creative is served to the user. Impression data is recorded in real time, feeding back into the AI optimisation engine to improve future bids automatically.
Why RTB on AxiomADS?
Our RTB infrastructure is built for performance, transparency, and scale.
Precision Targeting
Target by geography, device, OS, browser, time of day, audience segment, contextual keywords, and over 40 additional parameters.
Cost-Efficient Bidding
Second-price auctions and Smart CPM bidding ensure you never overpay. Set floor prices, bid caps, and daily budgets with full control.
Full Transparency
See exactly where every impression was served, at what price, and with what result. No hidden fees, no black-box reporting.
Fraud-Free Inventory
Every bid request is screened by our multi-layer fraud detection system before it reaches the auction, ensuring only verified, human traffic.
AI-Optimised Bids
Our AI engine analyses historical performance data to automatically adjust your bids in real time, maximising conversions within your budget.
API & DSP Integration
Connect your existing DSP or trading desk via our OpenRTB 2.5-compliant API. Full documentation and sandbox environment available.
Supported Ad Formats
Bid on a wide range of high-performing ad formats across the AxiomADS network.
Display Banners
728×90, 300×250, 160×600 and more
In-Stream Video
Pre-roll, mid-roll, post-roll
Native Ads
Seamlessly blends with content
Mobile Interstitials
Full-screen mobile placements
Rich Media
Expandable and interactive
Pop-Under
High-visibility background ads
Ready to Start Winning Impressions?
Join thousands of advertisers already using AxiomADS RTB to reach their ideal audience at scale.